Friday 3 April 2015

Personal Branding

Why personal branding?
Many of us already have the answer for this question and know how important it is to build a personal brand and how it helps us to advance in our career. People take numerous measures to build their brand in minds of people by taking active participation in digital world such as social media, personal websites etc. but unfortunately many of us end up believing that social media alone can build our personal brand successfully among the mass and deliver the right information to the audience.
 
Whether you are a student, a young professional, an entrepreneur, a successful employee or a businessman, personal branding is very important for everyone to help create the right impression in minds of people and ensures a steady growth in our career and emerge as a leader.

One should always remember while in a process of creating a brand that it is a never-ending process which once started continues and demands more attention. Personal branding is a top-down approach which starts with identifying one's qualities, strengths, needs etc. It is a a creative process by which one can effectively present their offerings to the selected audience who shall also be benefited and help people to locate the major facts and details about you. Thus it is a self-positioning approach which, not only helps people to understand us better but also creates new opportunities in our career.

Now-a-days even the hiring managers do check the social media and try to find answers to the questions like who you are, what you have to offer etc. So before creating an account in social media like Facebook, LinkedIn etc. one should be clear about the intension, purpose, objective, the audience whom they want to serve or share information with etc. 

A personal brand is an on-going process which needs active participation and constant learning and updating knowledge and sharing the same with others especially if you have an active online presence. It is an asset which not only help us grow as a person and excel in our career but also helping others draw benefits while establishing relationship with you both personally and professionally. It is what you want people to associate with you whenever they think about you.

Personal branding is just like a trademark which associates your name with certain distinguishing qualities which you posses and which differentiates you with the rest.

Developing a personal brand is not an easy process but with advancement in time one gets accustomed to it and the process becomes much more easy. It requires hard work and noble intensions to help people around us grow with our initiatives and efforts, especially if you are working or leading a team, it is very essential to communicate the right things to the team since communication plays a vital role in team management and overall development. Once you have successfully established your personal brand people start recognising you, appreciate your ideas and decisions and in a span of time even accept you as a leader.





 

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